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	<title>The Design Foundry</title>
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	<pubDate>Wed, 24 Dec 2008 17:14:05 +0000</pubDate>
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		<title>Starting a new painting - &#8220;Last Light&#8221;</title>
		<link>http://www.thedesignfoundry.com/blog/2008/12/24/starting-a-new-painting-last-light/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/12/24/starting-a-new-painting-last-light/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 17:10:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=68</guid>
		<description><![CDATA[Now that I&#8217;ve finished my previous painting, &#8220;Wahikuli Sunrise&#8221; - time to start a new one! The next one (that hopefully won&#8217;t take too long for me to finish up) - tenatively to be called &#8220;Last Light&#8221; - is from a collection of images I shot after spending one day this past summer doing a [...]]]></description>
			<content:encoded><![CDATA[<p>Now that I&#8217;ve finished my previous painting, &#8220;Wahikuli Sunrise&#8221; - time to start a new one! The next one (that hopefully won&#8217;t take too long for me to finish up) - tenatively to be called &#8220;Last Light&#8221; - is from a collection of images I shot after spending one day this past summer doing a 20 mile hike within Haleakala Crater on Maui. The damn hike kicked my ass, and I made it back to my car at the head of Halemau&#8217;u Trail right before sunset.</p>
<p>While driving down the mountaina - I ended up having to pull over and shoot the incredible sunset across the hills above Kula. From these shots, comes the subject for this next painting. Finished size will be 12&#8243; x 30&#8243; - Oil.</p>
<p>So, after one night of painting, I have the basic colors down on the canvas. This is just the beginning - it has a long way to go - but I&#8217;m already getting a good feeling on how it&#8217;s going to turn out!
</p>
<p><img src="http://www.thedesignfoundry.com/paintings/in-progress/lastlight-001.jpg" border="0" alt="" width="407" height="133" /></p>
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		<title>New Painting - &#8220;Wahikuli Sunrise&#8221;</title>
		<link>http://www.thedesignfoundry.com/blog/2008/12/15/new-painting-wahikuli-sunrise/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/12/15/new-painting-wahikuli-sunrise/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 17:32:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=65</guid>
		<description><![CDATA[I finally got around to finishing my newest painting - &#8220;Wahikuli Sunrise&#8221;!
Oil - 2008 &#124; 18&#8243; x 24&#8243;
View from Wahikuli Beach Park, looking across toward the island of Lana&#8217;i.
I&#8217;ve done a number of sunset paintings over the years - and thought, it might be interesting to do something a little different. Wahikuli Beach Park is [...]]]></description>
			<content:encoded><![CDATA[<p>I finally got around to finishing my newest painting - &#8220;Wahikuli Sunrise&#8221;!</p>
<p>Oil - 2008 | 18&#8243; x 24&#8243;</p>
<p>View from Wahikuli Beach Park, looking across toward the island of Lana&#8217;i.</p>
<p>I&#8217;ve done a number of sunset paintings over the years - and thought, it might be interesting to do something a little different. Wahikuli Beach Park is located on Maui, between Lahaina and Ka&#8217;anapali. This past August, the last day I was on Maui, I went down to the beach for sunrise with friends - and the calm, quiet morning kind of stuck with me once I left - this is the result. <img src='http://www.thedesignfoundry.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>GM and the upcoming bailout&#8230;</title>
		<link>http://www.thedesignfoundry.com/blog/2008/12/10/gm-and-the-upcoming-bailout/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/12/10/gm-and-the-upcoming-bailout/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 18:44:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business Commentary]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[bad design]]></category>

		<category><![CDATA[buick]]></category>

		<category><![CDATA[car design]]></category>

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		<category><![CDATA[saturn]]></category>

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		<category><![CDATA[automaker bailout]]></category>

		<category><![CDATA[big 3 bailout]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=64</guid>
		<description><![CDATA[With the upcoming bailout of the &#8220;Big 3&#8243; Automakers, it&#8217;s got me thinking again about &#8220;bad design. Of the three, Ford is actually in the best position financially. GM&#8230;is in the worst. GM is also thinking of shedding a few of it&#8217;s lines, including Saturn, Buick, and Pontiac.
The funny thing is, with the exception of [...]]]></description>
			<content:encoded><![CDATA[<p>With the upcoming bailout of the &#8220;Big 3&#8243; Automakers, it&#8217;s got me thinking again about &#8220;bad design. Of the three, Ford is actually in the best position financially. GM&#8230;is in the worst. GM is also thinking of shedding a few of it&#8217;s lines, including Saturn, Buick, and Pontiac.</p>
<p>The funny thing is, with the exception of the Corvette, the upcoming Camaro, and the (of all things) - new Malibu, nearly all of Chevrolet&#8217;s products are, well, bland. Yet, the new Pontiac G8 (really a Holden designed in Australia) and the Solstice, the nearly all of the Saturn lines, and the newest Buick products - are actually attractive! With car sales down 37% or more over last year, it seems insane that GM would get rid of the lines that might actually have products worth buying, and keep the lines that, well, pretty much suck. Furthermore, they keep talking about the Chevy Volt - the car that will &#8220;save the company&#8221; when it comes out in 2010.</p>
<p>Speaking of the Volt, I&#8217;ve read complaints that the car is &#8220;boring&#8221; - not very exciting to look at. Now, it does look a bit less like a toaster than the Toyota Prius does, but here&#8217;s a chance for GM to show the world that a breakthrough automobile, that can go 40 miles on it&#8217;s batteries before kicking in a small gasoline engine for recharging them, can also be beautiful. Yet, they responded to the criticism by saying that people would buy the car not based on looks, but based on it&#8217;s technology.</p>
<p>I believe that this is additional proof that the movie &#8220;Idiocracy&#8221; was really a documentary!</p>
<p>Oh&#8230;and they&#8217;ve also announced that they expect that they won&#8217;t make a profit on the Volt, due to the enormous R&amp;D costs they&#8217;ve incurred during it&#8217;s development.</p>
<p>And we wonder why GM is in trouble?</p>
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		<title>The Importance of Integrity &#038; Reputation</title>
		<link>http://www.thedesignfoundry.com/blog/2008/11/27/the-importance-of-integrity-reputation/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/11/27/the-importance-of-integrity-reputation/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 05:06:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=56</guid>
		<description><![CDATA[Whether it’s in a business relationship, a friendship, or a marriage – the importance of integrity can not be emphasized enough. I have been forced to think about this topic quite a bit over the last few weeks – due to a friendship that at this point, looks as though it has unfortunately, and catastrophically, [...]]]></description>
			<content:encoded><![CDATA[<p>Whether it’s in a business relationship, a friendship, or a marriage – the importance of integrity can not be emphasized enough. I have been forced to think about this topic quite a bit over the last few weeks – due to a friendship that at this point, looks as though it has unfortunately, and catastrophically, ended.</p>
<p>Without identifying the friend, nor their situation, I’ve found myself stuck in a situation that has forced me to re-evaluate the importance of staying true to one’s own values. The problem is, I see my friend making a multitude of errors in their life that has hurt many people. They have sacrificed quite a bit over the last few weeks due to this – and yet, they continue to follow a path that from my experience, will not dig them out of the hole they’ve created for themselves.</p>
<p>One of those sacrifices has been their integrity. The person I thought I’d known for the last few years – now, I hardly recognize. When all of this started, I promised them that as a friend, I would not tell them what they wanted to hear – but what they needed to hear. And, they said they would not want things any other way. So, about 10 days ago, I had to do one of the hardest things I’ve ever done. I had to bring to their attention, the fact that I know the reasons behind their recent choices. And, I didn’t do this in a judgmental way. Rather, I was trying to show them how their current path could lead to more problems.</p>
<p>The problem is compounded by the fact that this person has been one of my best friends. They feel horribly guilty over the pain they have caused others. And, since my warning to “be careful”, they have ended all contact with me. Yet, I have no regrets over trying to warn them – since, it would be a violation of my own sense of integrity, as well as a violation of the promises I’d made to them as a friend, if I hadn’t brought this to their attention.</p>
<p>The tough thing about living a life of integrity – is it’s not an easy path. Whether it’s a friend, a spouse, a business associate, or a customer – taking the path of least resistance may seem at the time to be the best approach. It avoids confrontation at the moment. It allows you to avoid the pain and discomfort of having to face someone that is offended. And, there’s always the excuse that “I can just avoid this now and deal with this later”.</p>
<p>Unfortunately, unless dealt with immediately, the longer you go without dealing with the issue, gives the person that you’ve offended that much more time to question your integrity. And may damage the relationship to the point that you loose that customer permanently. Or the spouse. Or business associate. Or…as in this case…possibly a friend.</p>
<p>Reputation research has verified what you were taught as a kid -  reputations are hard to earn and easy to damage. We filter the behavior we experience through the lens of its reputation. Behavior consistent with the reputation is accepted at face value while events inconsistent with the reputation are discounted.  And, once a reputation begins to move in a positive or negative direction, its momentum is extremely difficult to reverse.</p>
<p>From a business perspective, studies have shown that even a small positive increase in a company&#8217;s reputation results in a significant increase in business value, while a negative drop in reputation results in a decrease in business value. For example, a +1% improvement in the reputation of a company is accompanied by significant increases in that company’s value. Unanticipated, however were the strength of the impacts of negative changes in company reputation. A minor decrease in reputation (-1%) has 34 times the impact than an equally minor increase in reputation (+1%)!</p>
<p>Looking at the current economic crisis is a perfect example. A strong positive business reputation attracts customers, investors and employees. This has great benefits for a company because it will book more business, have an easier time raising money and recruiting employees. One of the great gains of a positive reputation is the loyalty it generates in customers and employees. Loyalty will cause customers and employees to stick with a company through tough times. A good reputation also makes a customer more likely to give a company the &#8220;benefit of the doubt&#8221;. This will make a customer more likely to tolerate a huge mistake and to not resort to the courts to settle a dispute. And, may give that company a competitive advantage over other, less reputable companies</p>
<p>It’s also important that when we end up in a situation where our trust is broken, that we let our own sense of integrity derive the path we should take with that person, company, or organization. Many times, there may be underlying reasons that were out of their control that caused the fault to occur. So, giving them “the benefit of the doubt” is never a bad thing. But at the same time – once should never compromise their own integrity in that process. To do so – may cause others around you to question your integrity just like you’re questioning the integrity of the  person or company that broke your trust.</p>
<p>How do you know if you’re a person of integrity? Simple. There is a wonderful quote from Thomas B. Macaulay. “The measure of a man’s real character is what he would do if he knew he would never be found out”. As well as another one from Martin Luther King Jr. – “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy”. And, finally, one from Thomas Jefferson – “In matters of style, swim with the current. In matters of principle, stand like a rock”.</p>
<p>PS. In the event that my friend reads this (which is doubtful) – I would hope they would call me – as a matter of principle, I don’t abandon my friends – especially when I know they are feeling bad. ☺</p>
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		<title>Thoughts on things &#8220;after the election&#8221;</title>
		<link>http://www.thedesignfoundry.com/blog/2008/11/21/thoughts-on-things-after-the-election/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/11/21/thoughts-on-things-after-the-election/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 16:04:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

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		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=53</guid>
		<description><![CDATA[Now that the election is over, and we're now inundated with the media's "Obama-mania" - I have been thinking about what all of this really means.

]]></description>
			<content:encoded><![CDATA[<p>Now that the election is over, and we&#8217;re now inundated with the media&#8217;s &#8220;Obama-mania&#8221; - I have been thinking about what all of this really means.</p>
<p>I just read an article on CNN that Obama is planning on &#8220;rebranding&#8221; the United States. The full article appears at http://www.cnn.com/2008/POLITICS/11/19/obama.world.image/index.html, but the gist of the piece is that although he&#8217;s poised to re-brand the United States image in international markets, his actions will have to live up to his rhetoric.</p>
<p>I, for one, don&#8217;t think that this is going to go well for him. Simply because I don&#8217;t see how anybody, at this point, could do it. The damage we&#8217;ve suffered within the international community over the last 8 years has been huge. From a branding perspective, when your brand has taken a hit - even if your customers want your brand to recover, and want to believe in you, turning your brand image around quickly is extremely difficult.</p>
<p>Think of General Motors. Up until the early 70&#8217;s, General Motors could do no wrong. They built large, gas-guzzling vehicles that had gobs of power, but were horrible for the environment, and burned through fuel as if it was always going to be cheap and plentiful. Between tightening emissions and a gas crisis in the early 70&#8217;s, they tried to turn on a dime, building cars like the Chevy Vega - pieces of crap that rusted on the showroom floors, that broke down constantly, and depreciated to the point of being worthless about the time they drove off the dealer&#8217;s lot.</p>
<p>35 years later, GM has never truly recovered. And, they&#8217;ve done a wonderful job of repeating their mistakes of the late 60&#8217;s - early 70&#8217;s - and are now facing bankruptcy without a huge injection of taxpayer money (which is really what a bailout is) - to keep them afloat. Now, yes, I understand that much of their problems are also due to UAW demands driving up labor costs, keeping their cars from being price competitive to other competing brands. But in terms of overall quality - there is still the perception that GM vehicles are not as reliable as, say, a Honda. Even when the quality of their vehicles has improved to the point where they may very well never break down.</p>
<p>Does this mean that people want GM to fail? No. But they&#8217;ve had 30 years to turn around their brand perception, and they&#8217;ve had the help of some of the best marketers in the business. Obama - he has 4 years - or less - to turn around the United States brand position. And, he also has to focus on our wars in  Iraq &amp; Afghanistan, an economy in crisis, all while fulfilling the expectations of every voter that believed his promises enough to vote for him.</p>
<p>As a country, I think it&#8217;s in our best interest to support our new President. But, it&#8217;s not just his responsibility to improve our country&#8217;s image overseas. It&#8217;s our job too. A 2002 National Geographic study indicated that nearly a third of young Americans could not locate the Pacific Ocean. So, go learn a language. Learn about another culture. Befriend someone that you might have just met from another country - and learn about their experiences growing up somewhere else. And, if you travel overseas - be humble - and appreciate the country your visiting - learn from  it, and bring the best of it back here. Our country was built by people that brought their culture here - let&#8217;s show the rest of the world that we can still learn from them, rather than impose ourselves on them.</p>
<p>It might just make Obama&#8217;s job a little easier.</p>
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		<title>Painting Status - &#8220;Wahikuli Sunrise&#8221;</title>
		<link>http://www.thedesignfoundry.com/blog/2008/10/27/painting-status-wahikuli-sunrise/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/10/27/painting-status-wahikuli-sunrise/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 16:24:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=50</guid>
		<description><![CDATA[Hopefully, I&#8217;ll get this next one done in the coming week or so. Of course, I&#8217;ve been saying that for the last&#8230;week or so. I did make quite a bit of progress this past weekend - I think all I have left is to finish up the palm trees &#38; kiawe at the extreme right, [...]]]></description>
			<content:encoded><![CDATA[<p>Hopefully, I&#8217;ll get this next one done in the coming week or so. Of course, I&#8217;ve been saying that for the last&#8230;week or so. I did make quite a bit of progress this past weekend - I think all I have left is to finish up the palm trees &amp; kiawe at the extreme right, the surf around the rocks, and the sand at the very bottom right (which I&#8217;ll do last - since I have an unfortunate habit of dragging my hand through stuff I&#8217;ve just painted!) The photo of the painting so far&#8230;ok, not the  best photo, but it&#8217;s just a quick shot with my iPhone of my work-in-progress.</p>
<p>Anyway, the view is from Wahikuli Beach Park on Maui, from a photo I took at sunrise the morning I left the island this past August. I already think I know what I want to do for my next painting, but it&#8217;s a little more extensive than this one - so this painting now is one that I figured I could knock out fairly quickly. Enjoy! <img src='http://www.thedesignfoundry.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><img src="http://www.thedesignfoundry.com/paintings/in-progress/wahikulisunrise-102608.jpg" alt="" width="400" height="297" /></p>
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		<title>Adobe Lightroom - what a great tool for photography!</title>
		<link>http://www.thedesignfoundry.com/blog/2008/10/05/adobe-lightroom-what-a-great-tool-for-photography/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/10/05/adobe-lightroom-what-a-great-tool-for-photography/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 06:10:27 +0000</pubDate>
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		<category><![CDATA[photoshop]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=49</guid>
		<description><![CDATA[I recently got a copy of Adobe Photoshop Lightroom - have to say that this program ROCKS! I&#8217;ve just finished up optimizing a group of photos I shot this past August while on Maui. In the past, I&#8217;d have to spend quite a bit of time in Photoshop to clean things up (things like cropping [...]]]></description>
			<content:encoded><![CDATA[<p>I recently got a copy of Adobe Photoshop Lightroom - have to say that this program ROCKS! I&#8217;ve just finished up optimizing a group of photos I shot this past August while on Maui. In the past, I&#8217;d have to spend quite a bit of time in Photoshop to clean things up (things like cropping crap out that is distracting, or straighting the image against the horizon). Then, I&#8217;d upload the images into something like Flickr or Picasa - then, go through each of them to add descriptions and search keywords. One by one. For each photo site. Which sucked.</p>
<p>With Lightroom, not only is cleaning things up quite easy (kind of like using iPhoto, but more powerful), but I could add descriptions &amp; keywords within the program - that allows uploads to things like Facebook, Picasa, Flickr, or Photobucket - without having to retype manually all the descriptions &amp; photo info.</p>
<p>So - the most recent batch of Maui photos are up - and they&#8217;d be up sooner if I&#8217;d not had a hard drive die on my two weeks ago. Enjoy! </p>
<p><a href="http://www.thedesignfoundry.com/photography/maui08/index.html">The Design Foundry - Maui 2007 Photos</a></p>
<p><span class="inner"><img usemap="#Map" src="http://www.thedesignfoundry.com/photography/maui08/content/bin/images/large/Maui_2008_Painting_Subject2_4.jpg" border="0" alt="" width="396" height="264" /></p>
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		<title>Willie K and Hui o Wa&#8217;a Kaulua raise awareness of Maui&#8217;s canoe the Mo&#8217;okiha O Pi&#8217;ilani</title>
		<link>http://www.thedesignfoundry.com/blog/2008/08/23/willie-k-and-hui-o-waa-kaulua-raise-awareness-of-mauis-canoe-the-mookiha-o-piilani/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/08/23/willie-k-and-hui-o-waa-kaulua-raise-awareness-of-mauis-canoe-the-mookiha-o-piilani/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 18:57:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[hawai'i]]></category>

		<category><![CDATA[lahaina]]></category>

		<category><![CDATA[maui]]></category>

		<category><![CDATA[the design foundry]]></category>

		<category><![CDATA[travel]]></category>

		<category><![CDATA[canoe]]></category>

		<category><![CDATA[hui o waa kaulua]]></category>

		<category><![CDATA[willie k]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=48</guid>
		<description><![CDATA[Just got back from my regular pilgrimage back to Maui, and watched Willie K perform this past Monday night at the Lahaina Cannery Shopping Center. As always, Uncle Willie was incredible - and his free concert was in support of raising awareness &#38; donations for Hui o Wa&#8217;a Kaulua. Great group - they&#8217;re building a [...]]]></description>
			<content:encoded><![CDATA[<p>Just got back from my regular pilgrimage back to Maui, and watched Willie K perform this past Monday night at the Lahaina Cannery Shopping Center. As always, Uncle Willie was incredible - and his free concert was in support of raising awareness &amp; donations for Hui o Wa&#8217;a Kaulua. Great group - they&#8217;re building a 60ft, double hulled sailing canoe - check out the details below.</p>
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		<title>A Great Idea for Letting People Know About Your Business</title>
		<link>http://www.thedesignfoundry.com/blog/2008/08/05/a-great-idea-for-letting-people-know-about-your-business/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/08/05/a-great-idea-for-letting-people-know-about-your-business/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 22:18:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[competitive advantage]]></category>

		<category><![CDATA[customer loyalty]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[the design foundry]]></category>

		<category><![CDATA[fitness]]></category>

		<category><![CDATA[fitness 4 home superstore]]></category>

		<category><![CDATA[iron belle fitness]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=47</guid>
		<description><![CDATA[I just found this video for Fitness4Home Superstore here in Tempe - showing how to use a treadmill. When it comes to leveraging the power of social media, how many businesses could go and take a video with a Flip camera, and upload videos to YouTube? Just a great way to give out information without [...]]]></description>
			<content:encoded><![CDATA[<p>I just found this video for Fitness4Home Superstore here in Tempe - showing how to use a treadmill. When it comes to leveraging the power of social media, how many businesses could go and take a video with a Flip camera, and upload videos to YouTube? Just a great way to give out information without seeming &#8220;sales-y&#8221;, while promoting your business.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/JJJLypMBzPg&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/JJJLypMBzPg&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></p>
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		<title>Why do American car manufactures design such ugly cars?</title>
		<link>http://www.thedesignfoundry.com/blog/2008/07/30/why-do-american-car-manufactures-design-such-ugly-cars/</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/07/30/why-do-american-car-manufactures-design-such-ugly-cars/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 03:21:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Business Commentary]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[bad design]]></category>

		<category><![CDATA[buick]]></category>

		<category><![CDATA[cadilac]]></category>

		<category><![CDATA[car design]]></category>

		<category><![CDATA[corvette]]></category>

		<category><![CDATA[ford]]></category>

		<category><![CDATA[general motors]]></category>

		<category><![CDATA[pontiac]]></category>

		<category><![CDATA[porsche]]></category>

		<category><![CDATA[saturn]]></category>

		<category><![CDATA[the design foundry]]></category>

		<category><![CDATA[tony lapine]]></category>

		<category><![CDATA[ugly cars]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=35</guid>
		<description><![CDATA[It seems that time and time again, American car manufacturers force on the buying public, some of the ugliest cars known to mankind. Don&#8217;t believe me? Two words for you - Pontiac Aztec. This abortion-on-wheels had to have been one of the worst excuses for &#8220;design&#8221; that the motoring public has ever known.

I remember that [...]]]></description>
			<content:encoded><![CDATA[<p>It seems that time and time again, American car manufacturers force on the buying public, some of the ugliest cars known to mankind. Don&#8217;t believe me? Two words for you - Pontiac Aztec. This abortion-on-wheels had to have been one of the worst excuses for &#8220;design&#8221; that the motoring public has ever known.</p>
<p><img class="alignnone" src="http://oglobo.globo.com/blogs/arquivos_upload/2008/02/198_2738-pontiac-aztec.jpg" alt="Pontiac Aztec" /></p>
<p>I remember that one of the major car magazines (I&#8217;m thinking it was Automobile Magazine) - did a pre-production road test of this car - and totally ripped it. They went so far as to tell GM that this would be a huge mistake to put on the road. GM had tried to make a minivan into a minivan/SUV crossover&#8230;like we really need that. It also had the look of &#8220;designed by committee&#8221; - where a designer was assigned to design, say..a fender. Another - the front grill. And, in a horrific example of silo-management, combined with political protectionism - no communication seemed to take place between designers, creating a hodge-podge, disjointed combination of angular panels that screamed &#8220;drop something heavy on me - just so I don&#8217;t look this bad!&#8221;.</p>
<p>Yet, when these same manufacturers put their mind to it, they can also design some of the most beautiful cars we&#8217;ve ever know. Cars like the current Ford Mustang, Chevy Corvette, and many of the new Saturn line. But what bugs me is cars like the new Pontiac G8. Which is really a Holden (a GM subsidiary - in Australia). The new Saturn Aura - which is really a Opel (a GM subsidiary - in Europe).</p>
<p>It&#8217;s not that we don&#8217;t have good designers in this country - we do. One example that comes to mind is a gentleman that designed a car that almost 30 years later - still looks modern. When this car came out, it was the mid-late 70&#8217;s, when we were getting American cars like the Pinto and the Vega - yet, Tony Lapine (and American designer) - came up with the design for the Porsche 928.</p>
<p>I think the big problem - is most of the American car manufacturers are run by accountants - people who love numbers, not design. It&#8217;s hard to cost-justify prior to product launch, why an attractive design will sell more - and be more profitable - than a basic design. And, with the focus the past 30 years (emphasis on each of these varying, but still important nonetheless) - on fuel economy, reliability, and safety - all of these things add costs to the price of the car - so the places we see cut back on are areas like the quailty of interior materials &amp; related design, for example.</p>
<p>Yet, we&#8217;ve also seen what happens when bean-counters run these companies. Mercedes-Benz - once the epitome of quality - decided it would be more profitable to cut cost out of production - and reliability suffered, killing sales. So, there is a valid argument that cutting design won&#8217;t hurt sales like cutting production &amp; manufacturing costs. Additional proof of this is most of the cars coming out of Japan (and now South Korea as well) - these cars aren&#8217;t known for being&#8230;well&#8230;beautiful - but knowing your Honda or Toyota will rarely break down - is important.</p>
<p>Yet, the problem remains. Cars - especially American cars&#8230;are usually pretty bland, if not downright ugly - unless you spend over $50K. Why is this? Does it really cost that much more to make a car that&#8217;s beautiful? Especially if you&#8217;re trying to compete against other foreign brands that are attractive, reliable, or both?</p>
<p>I think part of the problem is - many of these companies are entrenched in their own design philosophies. And only rarely venture outside of them. Example of stepping out? Cadillac. Now, I&#8217;m not a Cadillac fan. Many of the parts are really from a Saab - and I&#8217;d rather have one of them. But, they took a step into a new design philosophy about 8 years ago - and look at what it&#8217;s done for their sales! And&#8230;an example of not stepping out? Buick. They have this stupid philosophy that says that the front fenders of their cars must have 3 portholes. Because they did 50-60 years ago. OK&#8230;if you&#8217;re target market is people in their 70&#8217;s - great. Once they are gone&#8230;so is your brand. Simple truth - innovate or die!</p>
<p>Of course&#8230;that brings me to my last point - maybe they design ugly cars&#8230;because people buy them anyway? How else can you explain why people would order a Buick or Cadillac&#8230;with a fake vinyl top that looks like it would be a convertible..but isn&#8217;t?</p>
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