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	<title>The Design Foundry &#187; Uncategorized</title>
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	<link>http://www.thedesignfoundry.com/blog</link>
	<description>The home of observations, commentary, and ramblings about business, marketing, social media, web strategy &#38; design, photography &#38; art</description>
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		<title>Apture &#8211; Great website plug-in</title>
		<link>http://www.thedesignfoundry.com/blog/2009/05/21/apture-great-website-plug-in/?nucrss=1</link>
		<comments>http://www.thedesignfoundry.com/blog/2009/05/21/apture-great-website-plug-in/#comments</comments>
		<pubDate>Thu, 21 May 2009 19:23:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the design foundry]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=121</guid>
		<description><![CDATA[Just found this plug-in for websites &#038; blogs - Apture. "Automated tools or machines don’t know how to tell stories, people do. That’s why we give you the power to select the content you want from the most rich and diverse web media destinations. Express the story you want to tell with the most emotional impact."<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2009%2F05%2F21%2Fapture-great-website-plug-in&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p>Just found this plug-in for websites &amp; blogs &#8211; Apture. Check it out at <a id="aptureLink_aevMEv5J8d" href="http://www.apture.com/simplified/">http://www.apture.com/simplified/</a> &#8211; I first saw it on <a id="aptureLink_2Vlaca8RsC" href="http://en.wikipedia.org/wiki/Flightglobal.com">FlightGlobal</a>&#8217;s site. I like the idea of being able to quicky embed content (including <a id="aptureLink_cRRKDgfOzn" href="http://en.wikipedia.org/wiki/Twitter">Twitter</a>, <a id="aptureLink_oBkklyjX3z" href="http://en.wikipedia.org/wiki/YouTube">YouTube</a>, <a id="aptureLink_5vdBldqw8B" href="http://en.wikipedia.org/wiki/Flickr">Flickr</a>, <a id="aptureLink_KSSuho8mS4" href="http://en.wikipedia.org/wiki/Wikipedia">Wikipedia</a>, etc. from within the site, and make it available without being obnoxious. And, for users who are registered Apture users, they can highight text, and have info pushed to them that&#8217;s relevant to what they just highlighted off your site&#8217;s content.</p>
<p>From their site&#8217;s explanation, &#8220;Automated tools or machines don’t know how to tell stories, people do. That’s why we give you the power to select the content you want from the most rich and diverse web media destinations. Express the story you want to tell with the most emotional impact.&#8221;</p>
<p>Gotta love modern technology!</p>
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		<title>The Future of Motoring?</title>
		<link>http://www.thedesignfoundry.com/blog/2009/02/02/the-future-of-motoring/?nucrss=1</link>
		<comments>http://www.thedesignfoundry.com/blog/2009/02/02/the-future-of-motoring/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 21:11:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[car design]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[fuel costs]]></category>
		<category><![CDATA[the design foundry]]></category>
		<category><![CDATA[topgear]]></category>
		<category><![CDATA[alternative fuel]]></category>
		<category><![CDATA[honda clarity]]></category>
		<category><![CDATA[top gear]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=74</guid>
		<description><![CDATA[I realize that the Toyota Prius is the current &#8220;in&#8221; car -- you can save the planet while driving a truly boring car -- and now Honda has something that I think is not only far beyond the Prius in terms of &#8220;hybrid techonology&#8221; -- it doesn&#8217;t look like a toaster on wheels!
When does the [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2009%2F02%2F02%2Fthe-future-of-motoring&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p>I realize that the Toyota Prius is the current &#8220;in&#8221; car -- you can save the planet while driving a truly boring car -- and now Honda has something that I think is not only far beyond the Prius in terms of &#8220;hybrid techonology&#8221; -- it doesn&#8217;t look like a toaster on wheels!</p>
<p>When does the sports car version come out?</p>
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		<title>New Painting &#8211; &#8220;Wahikuli Sunrise&#8221;</title>
		<link>http://www.thedesignfoundry.com/blog/2008/12/15/new-painting-wahikuli-sunrise/?nucrss=1</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/12/15/new-painting-wahikuli-sunrise/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 17:32:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[fine art]]></category>
		<category><![CDATA[hawai'i]]></category>
		<category><![CDATA[lahaina art]]></category>
		<category><![CDATA[maui]]></category>
		<category><![CDATA[maui art]]></category>
		<category><![CDATA[painting]]></category>
		<category><![CDATA[the design foundry]]></category>
		<category><![CDATA[sunrise]]></category>
		<category><![CDATA[wahikuli beach]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=65</guid>
		<description><![CDATA[I finally got around to finishing my newest painting &#8211; &#8220;Wahikuli Sunrise&#8221;!
Oil &#8211; 2008 &#124; 18&#8243; x 24&#8243;
View from Wahikuli Beach Park, looking across toward the island of Lana&#8217;i.
I&#8217;ve done a number of sunset paintings over the years &#8211; and thought, it might be interesting to do something a little different. Wahikuli Beach Park is [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2008%2F12%2F15%2Fnew-painting-wahikuli-sunrise&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p>I finally got around to finishing my newest painting &#8211; &#8220;Wahikuli Sunrise&#8221;!</p>
<p>Oil &#8211; 2008 | 18&#8243; x 24&#8243;</p>
<p>View from Wahikuli Beach Park, looking across toward the island of Lana&#8217;i.</p>
<p>I&#8217;ve done a number of sunset paintings over the years &#8211; and thought, it might be interesting to do something a little different. Wahikuli Beach Park is located on Maui, between Lahaina and Ka&#8217;anapali. This past August, the last day I was on Maui, I went down to the beach for sunrise with friends &#8211; and the calm, quiet morning kind of stuck with me once I left &#8211; this is the result. <img src='http://www.thedesignfoundry.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>Update on PayPal</title>
		<link>http://www.thedesignfoundry.com/blog/2008/07/24/update-on-paypal/?nucrss=1</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/07/24/update-on-paypal/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 15:21:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[paypal]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=34</guid>
		<description><![CDATA[Fortunately, it looks like the camera buyer is truly an honest person. So, my last posting &#8211; wasn&#8217;t meant as a personal attack on him &#8211; especially since he just contacted me this morning regarding payment for the camera.
But, based on his note &#8211; now he can also say &#8220;PayPal SUCKS!!!&#8221;.
Here&#8217;s his explanation for why [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2008%2F07%2F24%2Fupdate-on-paypal&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p>Fortunately, it looks like the camera buyer is truly an honest person. So, my last posting &#8211; wasn&#8217;t meant as a personal attack on him &#8211; especially since he just contacted me this morning regarding payment for the camera.</p>
<p>But, based on his note &#8211; now he can also say &#8220;PayPal SUCKS!!!&#8221;.</p>
<p>Here&#8217;s his explanation for why PayPal suddenly reversed the charges.</p>
<p>&#8220;Hello. I&#8217;m so sorry for this inconvenience. Prior to making the purchase I instructed Paypal to charge it to my credit card, not bank account, but they went ahead and did it anyway. I don&#8217;t know why. The bank returned the funds to me. I will deposit the funds into my Paypal account right away, so that your payment is not affected. Again, I&#8217;m sorry for this inconvenience.&#8221;</p>
<p>In the end, this all happened because PayPal went off and did things to the buyer that he had no knowledge of. Then, did stuff to me that I had no knowledge of. Creating a horribly transaction experience for both parties.</p>
<p>Now&#8230;might they have a good reason? Sure. What I&#8217;d like to see &#8211; is communication as to why they do things! Just a note saying, &#8220;Gee&#8230;you know that payment that go received 3 weeks ago? We need to reverse it &#8211; it will happen in the next 24 hours, and this is what you need to do about it!&#8221;</p>
<p>Hell, even the IRS is able to send me a note telling me when I&#8217;m getting my stimulus check. (Now&#8230;I just need to find out why I&#8217;ve never gotten it!)</p>
<p>So, PayPal &#8211; in the end- everything worked out. But, maybe you guys should create a layer for your transactions that actually interfaces with your customers?</p>
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		<title>Great Customer Service &#8211; Another Reason Why I Love Apple!</title>
		<link>http://www.thedesignfoundry.com/blog/2008/06/16/great-customer-service-another-reason-why-i-love-apple/?nucrss=1</link>
		<comments>http://www.thedesignfoundry.com/blog/2008/06/16/great-customer-service-another-reason-why-i-love-apple/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 05:18:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Commentary]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[bad service]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[improve service]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=23</guid>
		<description><![CDATA[I&#8217;ve had a number of computers over the years &#8211; and since we&#8217;ve all pretty much gotten to the point where we can&#8217;t seem to live without them (unless your like my mom, who recoils in horror at the idea of even trying to turn one on) &#8211; one of those feelings we&#8217;d all like [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2008%2F06%2F16%2Fgreat-customer-service-another-reason-why-i-love-apple&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve had a number of computers over the years &#8211; and since we&#8217;ve all pretty much gotten to the point where we can&#8217;t seem to live without them (unless your like my mom, who recoils in horror at the idea of even trying to turn one on) &#8211; one of those feelings we&#8217;d all like to avoid is that burning sensation, deep in your gut, when you turn on your computer and&#8230;..nothing happens.</p>
<p>Which then leaves you at the mercy of either your computer&#8217;s manufacturer, or a third party repair shop if you&#8217;re out of warranty and don&#8217;t want to feel like you have to sell a body part to pay for the repair. The problem gets even worse if, like me, you live on a laptop &#8211; it&#8217;s not like there are many &#8220;user-servicable&#8221; parts on a laptop except memory and maybe a hard drive.</p>
<p>In the past, when this has happened to me, there is the inevitable fight with the manufacturer (where you would swear they staff their customer service teams with ex-help desk personnel, who&#8217;s entire mission in life is to make you feel like your personal development never proceeded beyond &#8220;brain stem&#8221;), trying to convince them that no, you didn&#8217;t break your laptop &#8211; it just died.</p>
<p>Well, I switched to MacBook Pro last fall&#8230;and part of my decision was based on the reviews of Mac&#8217;s being almost completely trouble free. And, I&#8217;ve had a bout of &#8220;Murphy&#8217;s Law&#8221; hit me when it comes to my Mac. Like this morning. After an evening of working on my art portfolio for my revamped website (coming soon!) &#8211; when I got up this morning (proof that Murphy was working &#8211; this happened on a Sunday) &#8211; turned on my Mac, and nothing happened. At all. Then&#8230;the even worse feeling of following the directions by inserting the Install Disk to trouble shoot &#8211; and it ate my disk &#8211; couldn&#8217;t even get it back!</p>
<p>Now with any other manufacturer &#8211; the process from this point forward would involve at least 2-3 hours on the phone with somebody that gives you a fake name (something like &#8220;Bill Jones&#8221; that doesn&#8217;t match the thick Indian accent &#8211; which I guess is OK, since I can understand an Indian accent much better than many more indigenous accents here in the States), followed by paying to ship it back to someplace that you&#8217;ve never heard of, and then days of wondering when / if it will ever be fixed and returned to you.</p>
<p>Why I love Apple. My process this morning was to use my iPhone, go to Apple&#8217;s site, and make an appointment at the Genius Bar. Then, drive 10 minutes to Chandler Fashion Mall here in Phoenix. Wait for about 5 minutes, where they then did a quick trouble-shoot to determine the problem (faulty logic-board). They couldn&#8217;t guarantee it would be fixed today, but promised they would do their best. 5 hours later, I get a call from them, saying that they&#8217;ve already fixed it and I can pick it up. At no time did they ever make me feel like an idiot &#8211; and in fact, even apologized for the 5 minute wait I had in the store!</p>
<p>Now, even though this is the second repair I&#8217;ve had, I understand that things don&#8217;t always work. For me, the sign of a good company is not just how reliable their product / service is, but also how they deal with things when something doesn&#8217;t work as expected.</p>
<p>I keep reading about the trouble the airline industry is in here in the US. Now, not only are we having to pay an upcharged fee for a second bag, but some airlines are now charging for the first! And, since you don&#8217;t even have the option of bringing those bags on board, you&#8217;d think  at the very least, they&#8217;d make up for this added inconvenience with better customer service&#8230;but you&#8217;d be wrong! Now, airlines such as US Airways are now going to charge $2.50 for a tiny cup of flat soda! And, the legacy carriers like United, Delta, Northwest, American and Continental wonder why people don&#8217;t want to fly them, and instead fly the low-cost carriers? Well, when your service absolutely sucks &#8211; why would you want to pay extra to be treated like cattle?</p>
<p>I just keep wondering &#8211; if more companies treated their customers like Apple does&#8230;they&#8217;d realize that it isis not only more profitable, it might even create a competitive advantage!</p>
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		<title>AMA Phoenix &#8211; 4th Annual Spectrum Awards</title>
		<link>http://www.thedesignfoundry.com/blog/2006/06/04/9/?nucrss=1</link>
		<comments>http://www.thedesignfoundry.com/blog/2006/06/04/9/#comments</comments>
		<pubDate>Sun, 04 Jun 2006 22:39:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=9</guid>
		<description><![CDATA[This past May 18th, the Phoenix Chapter of the American Marketing Association held it&#8217;s 4th Annual Spectrum Awards at the Valley Ho. It turned out to be an incredible event &#8211; with the main event being held in the hotel&#8217;s main ballroom, and the AMA&#8217;s silent auction held outside in front of the ballroom. From [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2006%2F06%2F04%2F9&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p>This past May 18th, the Phoenix Chapter of the American Marketing Association held it&#8217;s 4th Annual Spectrum Awards at the Valley Ho. It turned out to be an incredible event &#8211; with the main event being held in the hotel&#8217;s main ballroom, and the AMA&#8217;s silent auction held outside in front of the ballroom. From what I&#8217;ve been able to find out, this years event not only had record attendence, but many great companies (big and small) were honored with awards for their exceptional marketing efforts.</p>
<p>Yes, cities such as Los Angeles, New York, Chicago, San Francisco &#8211; have great companies and great agencies that produce some of the best marketing out there &#8211; but let&#8217;s not forget that Phoenix can produce &#8211; or out produce &#8211; with the best of them! Whether your a large company with a huge budget (like SRP) &#8211; or a small firm (like Shonna James Communications) &#8211; in this city, it&#8217;s about doing the best work possible &#8211; and the &#8220;best of the best&#8221; were seen at this past years Spectrum Awards.</p>
<p>The Design Foundry entered for the Brand Idendity category, with the work we did for ProVision Communications. And&#8230;we were a top 3 finalist!</p>
<p>To be honest &#8211; I know a bit about the event, having been on the planning committee for it with AMA Phoenix &#8211; a great team put on a great event. But, the point is &#8211; no matter how good a job we might have done arranging the event &#8211; the true stars were those companies that sumbitted and won!</p>
<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2006%2F06%2F04%2F9&crtId=148&dt=1283980299">]]></content:encoded>
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		<title></title>
		<link>http://www.thedesignfoundry.com/blog/2006/06/04/24/?nucrss=1</link>
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		<pubDate>Sun, 04 Jun 2006 22:39:00 +0000</pubDate>
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		<description><![CDATA[AMA Phoenix &#8211; 4th Annual Spectrum AwardsThis past May 18th, the Phoenix Chapter of the American Marketing Association held it&#8217;s 4th Annual Spectrum Awards at the Valley Ho. It turned out to be an incredible event &#8211; with the main event being held in the hotel&#8217;s main ballroom, and the AMA&#8217;s silent auction held outside [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2006%2F06%2F04%2F24&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p><span style="font-family:verdana;font-size:85%;"><strong><span style="color:#99ff99;"><span style="font-size:130%;">AMA Phoenix &#8211; 4th Annual Spectrum Awards</span><br /></span></strong><br />This past May 18th, the Phoenix Chapter of the American Marketing Association held it&#8217;s 4th Annual Spectrum Awards at the Valley Ho. It turned out to be an incredible event &#8211; with the main event being held in the hotel&#8217;s main ballroom, and the AMA&#8217;s silent auction held outside in front of the ballroom. From what I&#8217;ve been able to find out, this years event not only had record attendence, but many great companies (big and small) were honored with awards for their exceptional marketing efforts.</p>
<p>Yes, cities such as Los Angeles, New York, Chicago, San Francisco &#8211; have great companies and great agencies that produce some of the best marketing out there &#8211; but let&#8217;s not forget that Phoenix can produce &#8211; or out produce &#8211; with the best of them! Whether your a large company with a huge budget (like SRP) &#8211; or a small firm (like Shonna James Communications) &#8211; in this city, it&#8217;s about doing the best work possible &#8211; and the &#8220;best of the best&#8221; were seen at this past years Spectrum Awards.</p>
<p>The Design Foundry entered for the Brand Idendity category, with the work we did for ProVision Communications. And&#8230;we were a top 3 finalist!</p>
<p>To be honest &#8211; I know a bit about the event, having been on the planning committee for it with AMA Phoenix &#8211; a great team put on a great event. But, the point is &#8211; no matter how good a job we might have done arranging the event &#8211; the true stars were those companies that sumbitted and won!</span></p>
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		<link>http://www.thedesignfoundry.com/blog/2006/04/28/7/?nucrss=1</link>
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		<pubDate>Sat, 29 Apr 2006 00:04:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Newest Painting availble via Giclee
West Maui Sunset &#8211; OilOriginal Size: 24&#8243; x 36&#8243;
Pricing dependent on size
For ordering information &#8211; contact:dfish@thedesignfoundry.com
<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2006%2F04%2F28%2F7&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p><a href="http://photos1.blogger.com/blogger/6043/2473/1600/Dave%20Fish%20-%20West%20Maui%20Mountains%20-%20Oil%202006%20-%2024%20x%2036.jpg"><img style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://photos1.blogger.com/blogger/6043/2473/320/Dave%20Fish%20-%20West%20Maui%20Mountains%20-%20Oil%202006%20-%2024%20x%2036.jpg" border="0" /></a><br /><span style="font-family:verdana;font-size:85%;"><strong>Newest Painting availble via Giclee</strong><br /></span>
<p><span style="font-family:verdana;font-size:85%;">West Maui Sunset &#8211; Oil<br />Original Size: 24&#8243; x 36&#8243;</p>
<p>Pricing dependent on size</span></p>
<p><span style="font-family:verdana;font-size:85%;">For ordering information &#8211; contact:<br /></span><a href="mailto:dfish@thedesignfoundry.com"><span style="font-family:verdana;font-size:85%;">dfish@thedesignfoundry.com</span></a></p>
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		<title>Why Do Good People Choose Bad Logos&#8230;</title>
		<link>http://www.thedesignfoundry.com/blog/2006/03/18/why-do-good-people-choose-bad-logos/?nucrss=1</link>
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		<pubDate>Sat, 18 Mar 2006 16:48:00 +0000</pubDate>
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		<guid isPermaLink="false">http://www.thedesignfoundry.com/blog/?p=6</guid>
		<description><![CDATA[I hate to say this&#8230;but there are reasons why professional designers exist. And why the field of &#8220;experiential marketing&#8221; is growing. It amazes me what some people think constitutes a &#8220;good logo&#8221;. Of course &#8211; when it comes to &#8220;art&#8221; &#8211; it also amazes me what some people think is &#8220;good&#8221; and &#8220;bad&#8221;. When it [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2006%2F03%2F18%2Fwhy-do-good-people-choose-bad-logos&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p><span style="font-family:verdana;font-size:85%;">I hate to say this&#8230;but there are reasons why professional designers exist. And why the field of &#8220;experiential marketing&#8221; is growing. It amazes me what some people think constitutes a &#8220;good logo&#8221;. Of course &#8211; when it comes to &#8220;art&#8221; &#8211; it also amazes me what some people think is &#8220;good&#8221; and &#8220;bad&#8221;. When it comes to art &#8211; that&#8217;s not a bad thing. It would be very difficult to survive as an artist if what was considered &#8220;good&#8221; was so narrow, that it forced every artist to create the same works &#8211; art should have variety!</p>
<p>When it comes to design &#8211; whether it&#8217;s a logo, package design &#8211; basically anything related to a company / product / service brand, the &#8220;art rules&#8221; don&#8217;t necessarily apply. Good design can have a positive impact on sales &#8211; and profit. Bad design &#8211; can have a negative impact. And&#8230;it takes much more work to overcome the negative than it takes to build a positive perspective of your brand right out of the box.</p>
<p>Apple is a perfect example. The &#8220;Apple&#8221; logo &#8211; very clean. Readily identifiable. The logo is simple &#8211; which subliminally reinforces the ease of use of their products, including their operating system, their laptops, their iPods&#8230;which builds an emotional connection between the customer and the company. Proof of this &#8211; look at how loyal Mac users are. Look at how well iPods have been accepted into the marketplace in such a short time, and how it&#8217;s created a cottage industry around that one, small product.</p>
<p>Yet&#8230;think of the logos of every local Chinese restaurant you drive by. Think about it for a second. Can you remember the name of that little chinese place on the corner? Difficult&#8230;isn&#8217;t it. No impact. Yet&#8230;P.F. Changs &#8211; great branding. Great logo. Typeface sticks in your head. Their raw cost for foodservice products &#8211; isn&#8217;t that much more than that local chinese place. Yet &#8211; their branding, elevates the perception of their restaurants. It creates an experience. An experience that builds loyalty. The loyalty &#8211; allows them to charge a higher price &#8211; which equates to higher profit.</p>
<p>And&#8230;it all starts with the logo. Your logo is the first &#8220;face&#8221; your customers see. So&#8230;yes, everybody thinks they can design a logo. But&#8230;not everyone can design the right &#8220;face&#8221; for your company. It may be cheaper to do it yourself&#8230;.but in the long run &#8211; it may cost you far more than you save. Don&#8217;t be afraid to higher a professional service or designer to develop your brand identity, including your logo. In the long run &#8211; it&#8217;s an investment that will pay off!</span></p>
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		<title>AMA Phoenix &#8211; March 06 Professional Development Luncheon</title>
		<link>http://www.thedesignfoundry.com/blog/2006/03/15/ama-phoenix-march-06-professional-development-luncheon/?nucrss=1</link>
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		<pubDate>Wed, 15 Mar 2006 15:33:00 +0000</pubDate>
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		<description><![CDATA[This month&#8217;s speaker is Rod Lenniger, the COO from iCrossing. Should be an interesting topic &#8211; &#8220;Advertising &#8211; Traditional vs. Internet&#8221;. With the Internet having the ability to connect any company to any customer, and search engines are the media used to facilitate that, then we can truly say that now, the customer is in [...]<img height="1" width="1" src="http://services.nuconomy.com/i.nsi?methId=log&projTok=16fe8ea3-6c&ownus=admin&sver=WordPress%2F1.48+%28nuconomy%29&srcId=http%3A%2F%2Fwww.thedesignfoundry.com%2Fblog%2F2006%2F03%2F15%2Fama-phoenix-march-06-professional-development-luncheon&crtId=148&dt=1283980299">]]></description>
			<content:encoded><![CDATA[<p><span style="font-family:verdana;font-size:78%;">This month&#8217;s speaker is Rod Lenniger, the COO from iCrossing. Should be an interesting topic &#8211; &#8220;Advertising &#8211; Traditional vs. Internet&#8221;. With the Internet having the ability to connect any company to any customer, and search engines are the media used to facilitate that, then we can truly say that now, the customer is in control. This month&#8217;s topic is significant &#8211; as marketers, showing ROI for your ad campaigns&#8230;well, don&#8217;t do that &#8211; and you don&#8217;t have a job anymore. We run the risk of pouring money into advertising vehicles that are becoming &#8220;loosing propositions&#8221; &#8211; rather than &#8220;profit centers&#8221;. So&#8230;time to learn &#8211; again &#8211; how to &#8220;be in the right place at the right time&#8221;!</p>
<p>AMA Monthly Professional Development Luncheon<br />Wednesday, March 22nd<br />Phoenix Country Club<br />11:30a &#8211; 1:00p</p>
<p>For more information, visit amaphoenix.org</span></p>
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