Glad you liked the story I wrote in 1to1 Magazine.

I’m always amazed by the people who work in marketing and don’t recognize how important social media is and will continue to be. Like you say, maybe they should get a new career.

I’ll be posting a blog later this week (www.1to1media.com/weblog) about a NYT article that said constomers are uncomfortable when companies see their online complaints and follow up via blogs, Twitter, or other social media tools. Seems companies aren’t the only ones who don’t understand what social media is for. I’d love to know your thoughts.