This month’s speaker is Rod Lenniger, the COO from iCrossing. Should be an interesting topic – “Advertising – Traditional vs. Internet”. With the Internet having the ability to connect any company to any customer, and search engines are the media used to facilitate that, then we can truly say that now, the customer is in control. This month’s topic is significant – as marketers, showing ROI for your ad campaigns…well, don’t do that – and you don’t have a job anymore. We run the risk of pouring money into advertising vehicles that are becoming “loosing propositions” – rather than “profit centers”. So…time to learn – again – how to “be in the right place at the right time”!

AMA Monthly Professional Development Luncheon
Wednesday, March 22nd
Phoenix Country Club
11:30a – 1:00p

For more information, visit amaphoenix.org

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